is a fad color and why does it matter?
A fad color is a coat color disqualified by the FBDCA/AKC French Bulldog Breed Standard. These colors are also often referred to as rare colors. Those who intentionally
breed disqualification (DQ) colors in French Bulldogs are motivated only to make money. No responsible breeder would
breed against their breed standard.
is bringing up the issue of fad colors in order to:
and protect the dog-buying public,
- preserve our breed standard,
- protect the work of
the many outstanding and responsible breeders who adhere to our breed standard.
A reputable and responsible Frenchie breeder should only breed dogs conforming
to his or her country’s parent club French Bulldog Breed Standard. Those irresponsible breeders who breed
for and advertise rare colors are intentionally spreading unacceptable color
genes through the gene pool and causing problems for reputable breeders whose main concern is to produce quality puppies that
conform to our Standard. These irresponsible breeders producing fad colors
are motivated by greed, since by calling their disqualified colors rare they are
able to sell them for very inflated prices.