The Pacific NW French Bulldog Club, Inc is now a fully Licensed American Kennel Club Specialty Club.

What is a fad color and why does it matter?

A fad color is a coat color disqualified by the FBDCA/AKC French Bulldog Breed Standard. These colors are also often referred to as rare colors. Those who intentionally breed disqualification (DQ) colors in French Bulldogs are motivated only to make money. No responsible breeder would breed against their breed standard.

FBDCA is bringing up the issue of fad colors in order to:

• educate and protect the dog-buying public,
• preserve our breed standard,
• protect the work of the many outstanding and responsible breeders who adhere to our breed standard.

A reputable and responsible Frenchie breeder should only breed dogs conforming to his or her country’s parent club French Bulldog Breed Standard. Those irresponsible breeders who breed for and advertise rare colors are intentionally spreading unacceptable color genes through the gene pool and causing problems for reputable breeders whose main concern is to produce quality puppies that conform to our Standard. These irresponsible breeders producing fad colors are motivated by greed, since by calling their disqualified colors rare they are able to sell them for very inflated prices.